The swoosh may well become a much more lucrative symbol to Roger Federer next month. Nike is reportedly on the verge of signing the 12-time Grand Slam champion to "the most lucrative tennis endorsement deal ever," according to a published report in the SportsBusiness Journal written by Daniel Kaplan and Terry Lefton.
The 10-year contract extension "could be worth as much as $13 million a year", according to SBJ, though it is unclear how much of that figure is guaranteed and how much is contingent on Federer meeting performance-based incentives.
Though tennis shoes and clothes sales in the United States are not nearly as large as other sports, Federer's popularity in Asia, where tennis is booming, his international appeal and his pursuit of Pete Sampras' record of 14 career gives the company global exposure.
Nike also has existing endorsement deals with World No. 2 Rafael Nadal and Australian Open champion Maria Sharapova.
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